Guthy-Renker Brand Partners with Glee Star

Guthy-Renker is promoting its new brand by the makers of Pro-Activ, X Out – and has recruited Kevin McHale as its new face.

McHale starred on the FOX television show Glee. Beginning this month, he will play a pivotal role in a rebranding focus for X Out by creating new digital and broadcast marketing content, as part of its social media campaign. 

X Out contains prescription-grade 8.5% Benzoyl Peroxide, to help clear blemishes and treat acne prone skin. The line’s packaging, whihc is mainly white, is designed to appeal to a younger unisex consumer. The logo looks hip, in black and purple, and esembles a stamp.

Shown above is X Out’s Wash-In Treatment, a cleanser that features an airless pump.